With recent concern about issues such as global warming, energy efficiency and GMO’s, it seems the “green” industry has taken off. This new demand for organic and eco-friendly products and services creates a great opportunity for environmentally conscious entrepreneurs who want to start their own business.
Recent surveys have shown that over 70% of consumers purchase green products and services. Many already established businesses have started to market “all natural” or eco-friendly products to keep up with this increasing trend. Consumers have an environmentally friendly option in nearly every item and service they pay for including cosmetics, cleaners, food, pet products and services and even child care. The good news for business owners is that most consumers are also willing to pay more for these products.
Businesses are able to save money and help the environment by using eco-friendly production processes. DuPont Chemical Company reduced their greenhouse gas emissions and saved $2.2 billion in energy efficiency. Walmart announced that they will cut total carbon emissions by 20m metric tons by 2015 as a part of their plan to double revenue. Other companies including Toyota, Sainsbury’s, Tesco, Unilever, Marks & Spencer and General Electric are also making efforts to become more eco-friendly and are seeing profits as a result. There are many ways for businesses to contribute to the environment and save money on production and maintenance costs including switching to post-consumer waste, using compact-fluorescent or LED lights, and using alternative energy sources such as wind or solar power.
Successful green businesses use their eco-friendly techniques as a way to market their product and also to benefit the planet and encourage others to do the same. Whether you are passionate about the environment or just looking for a sustainable way to maintain and market your company in today’s industry, going green is a great option. If you are thinking of starting a business let the knowledgeable and experienced attorneys at the Knellinger, Jacobson & Associates help you through the process.